6 Tips for Optimizing Your Shopify PPC Campaigns for Maximum ROI

Shopify is an amazing way to get your product to a mass market without all the insane overhead and costs that big corporations deal with. However, it’s not something that allows you to simply list your product and let the cash roll in. You need to focus as heavily on marketing as every other eCommerce professional. 

With Shopify, this largely means optimizing your PPC campaigns to ensure you’re pulling in the most conversions possible. In turn, maximizing your ROI. 

Here are 6 tips to help you make the most of the Shopify platform and profit!

1. Continually Monitor Your Store Performance

First and foremost, it’s important to remember that this isn’t a process you can go through once while setting up a Shopify PPC campaign and then forget about it for a long period of time.

Managing your PPC is a never-ending process as you constantly monitor your performance and analytics, make adjustments when needed, and plan ahead for new campaigns.

There’s a hefty commitment involved that goes beyond the PPC campaign you’re currently in and into the daily operation of your Shopify store.

2. Optimize Your Ads and Site Content for Conversions

One of the pillars of your PPC campaign is going to include not only the ads that you create but also the landing pages that would-be customers arrive on when following your ads.

It’s crucial to ensure that you’re optimizing those factors to maximize their ability to not only get in front of your target audience but to engage them, as well.

This requires you to focus heavily on Google’s ranking rules and guidelines, but you also need to understand the ins and outs of SEO and engaging in authentic content creation.

It’s not as easy as using a bunch of keywords. Each ad needs to quickly address the pain points of your target audience and have an effective call to action, and every landing page they land on needs to convince them to convert in an ethical and authentic way.

Doing this can be difficult unless you have experience in a variety of marketing concepts and specialties.

3. Always Be Realistic

While the idea is to maximize your ROI, you have to be realistic about what’s possible. If you set your sights too high, it’s never going to feel like you’re maximizing your potential and meeting goals. You can also spend more time, energy, and marketing funds than you actually have in comparison to what your Shopify is actually capable of right now.

You want to be honest about where your business is, how much growth is possible with this single campaign, and how much you should expect when setting goals.

This doesn’t mean to set your sights low, either. Several realistic goals with good planning behind them can be part of an ongoing process to accomplish much bigger goals.

4. Track Conversions

One often neglected tool in the modern Shopify space is the ability to track conversions themselves. You can easily track site visitors and analytics, but when you add the capability to see exactly which of your efforts is directly causing conversions, you gain powerful insight into what’s working and what isn’t.

By tracking conversions, or people who visit your site and then make a purchase, you identify which parts of your PPC campaign are working the best, which ones either need adjustment or removal, etc.

This is a huge part of maximizing your ROI since it allows you to take funds and effort away from underperforming efforts and put them into efforts that are either performing greatly or have tangible opportunities that can develop with a bit more resources pushed toward them.

5. Target the Most Likely Customers Specifically

If you look at your marketing campaign as an attempt to go “fishing” for customers, your campaign is the net. It’s meant to be spread out, and when you pull it back in, you hopefully get a lot of fish.

Well, this is one time when you want to throw a pretty wide net over a large swathe of cyber space, but your placement is more important than the size of it.

You want to ensure that you have the ideal target audience for your product lineup profiled to an extreme amount of detail, and then you want to ensure that your campaign is not only targeting them in ways they’re proven to engage with but also in the places they’re most likely to be found.

It’s far better to cast out a smaller marketing “net” in the most optimized way possible than it is to simply launch a massive campaign and hope the right people see it.

6. Start Remarketing

Oftentimes, it’s not just the initial engagement you’re striving for. It’s repeated engagement that regularly leads to conversions.

Obviously, having a good product that people are incentivized to come back for helps with this, but it’s also where remarketing comes in.

If you’ve ever visited a site and later got an email such as “Leaving so soon?” or suddenly got an offer for that site, that’s remarketing. Remarketing is also when a business encourages you to come back for a new product after you’ve already enjoyed a previous offering or tries to keep you in the pipeline for advertisements.

By leveraging these options yourself, you maximize the potential of each customer you get. Not just the number of customers you bring.

Get Help with Your PPC Campaign

All of this seems easy to follow, but it actually breaks down into far more complicated subtasks when you really dive into it. It’s possible to take this all on and operate on your own, but at the very least, a lot of guidance is required to ensure you’re doing it right every step of the way. Not to mention, some tasks are far more specialized, and you need to be able to identify when outsourcing tasks is in your best interest.

That’s where I come in. At Digital Marketing with Hamad, I’ve helped hundreds of the companies you shop with every day maximize their digital marketing strategies to earn customers just like you.

I can help you maximize your Shopify PPC campaign, Google Ads, and E-Commerce PPC, while also guiding you through complex processes and determining the best strategies to maximize your ROI.

Contact Digital Marketing with Hamad today to soar to new heights.